Press Enquiries

For interviews with Sally Wilson, appearances or talks, please email info@caterpillarcrossstitch.com with your preferred dates and details of the event.

BIOGRAPHY

Sally Wilson is the founder of Caterpillar Cross Stitch, a leading needlecrafts company specialising in modern, bright cross stitch kits, patterns, supplies and stitch-a-longs. The company was founded in November 2015 while Sally was on maternity leave with her first child. A qualified lawyer, she quit her 9-5 job having practised law for several years with dreams of starting her own ecommerce business that fulfilled her creative spark. The company has seen huge growth since its launch, without any outside investment, moving from the kitchen table to a new 2,300 square foot unit and a team of 6 in 2021.

With over 25 years' stitching and 6 years’ experience in design and running a successful crafts company helping others globally discover their creativity and love for cross stitch, Sally regularly appears on the TV shopping channel, Hochanda (The Craft Store) and hosts online group events (Stitching Socials) for stitchers around the world. Sally and the company have won a variety of awards over the years including the British Craft awards, Best of Crafts awards, Crafts Business awards and the Woman Who Achieves awards) and Sally regularly contributes to and is featured in print and digital magazines including the Daily Mail (as a finalist in the NatWest awards 2020) and The Spruce. Sally lives with her husband and two young children in rural Warwickshire, UK.

PODCASTS

My Wife Quit Her Job with Steve Chou podcast - January 2020

The Stitch Talk podcast - October 2020 

Stitching & Co. podcast - January 2022

PRESS

Daily Mail NatWest Awards feature

SPEAKING EVENTS AND INTERVIEWS

American Heritage Girls presentation and Q&A session - 2021

The Daily Mail interview - 2020

Hobbies & Crafts interview - 2021

BOOKS

Author of Jump Into Cross Stitch (published 2022 by C&T Publishing)

ENDORSEMENTS

If you've always fancied having a go at cross stitch and want to take advantage of the wonderful mindfulness it can bring, this is a great book to get you started. Sally's enthusiastic approach to needlecraft makes it fun along the way, and she shares lots of useful tips to help you grow as you go.

Holly Tucker MBE, founder of notonthehighstreet.com, Holly & Co and the UK Ambassador for Creative Small Businesses.

 sally wilson caterpillar cross stitch

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