About Us
Stitched with Love
"To help others find joy by creating a welcoming and inclusive community and sharing beautifully designed cross stitch products. We have a modern approach and always strive to make a positive impact in the world." - The Caterpillar Cross Stitch Mission
The Common Thread
Join Our Community
Do you want to learn how to cross stitch? Do you want to find new and modern cross stitch kit designs you haven't seen before? Are you looking to connect with other stitchers, learn new skills and make friends with a Stitch-a-Long? Then you're in the right place!
You might have been cross stitching since you were little, having learnt at school or from a family member. Maybe you're more into knitting / crochet / quilting but have always wondered if you'd love cross stitch too. Or perhaps, you're already addicted to this simply awesome craft but would like some more modern, unique designs you won't find elsewhere!
We love creating bright, modern cross stitch kits because we can see first hand how it enables people to awaken their creativity, relax and have some peaceful 'me time'. Stitching brings people together, gives our minds something positive to concentrate on, helps alleviate stress, keeps hands busy, decorates walls and makes an amazing personal gift.
Spending time away from screens and practicing 'yoga for the mind' can work wonders and actually watching artwork develop before your eyes as you stitch is so satisfying and rewarding.
OUR FOUNDER & CREATIVE DIRECTOR
Meet Sally
Hello, I’m Sally! I grew up in Sutton Coldfield and now live in Warwickshire with my husband and two little ones. After a career in law, I swapped the office for creativity when I launched Caterpillar Cross Stitch in 2015. My passion is teaching others how to stitch and seeing how this simple craft can truly change lives.
I love Thai food, swimming, TikTok, and rewatching Grey’s Anatomy. Over the years I’ve played plenty of instruments (piano and flute are my favourites) and I’m still trying to convince my husband we need another dog after our beloved Bichon Frise, Fudge.
I’m proud that Caterpillar Cross Stitch has been recognised with awards like the British Craft Awards and Woman Who Achieves - but what excites me most is growing this amazing community and inspiring more people to discover the joy of stitching.
OPERATIONS MANAGER
Meet Tim
Tim joined the company in 2022 and loves rugby, ultimate frisbee and a good curry! He has completed numerous 10K and half marathons and will be running in the Manchester Marathon 2023. He likes the adrenaline rush of sky dives and taking on new adventures.
Fulfilment Lead
Meet Katherine
Katherine loves Disney Pixar (her favourite film is Toy Story 2), her dream is to swim with sharks and she used to live in Germany!
Thread The Needle for Me!
Seen one our our colourful, bright and fun cross stitch kits that you like the look of? Whether you're a beginner or advanced stitcher, it's easy to get started.
Who's got time to faff around? Not me! All of our kits come with the best quality supplies and contain everything you need. All you have to do is make a cup of tea and find a comfy seat and you're away!
If you're thinking, 'But Sally, what if I don't know how to get started, get stuck halfway through or make a mistake? I've never done it before and I'm not even sure what cross stitch (or a stitch-a-long) is!' Fear not, because we make it our mission to provide top notch customer service.
There are helpful blog posts, YouTube videos and our customer service team are on hand by email or in the dedicated Facebook group to answer any questions you might have.
Here's to happy stitching and your new favourite hobby!