We're on a mission to make cross stitch easy colourful and fun! Our award-winning kits are designed to spark creativity and help stitchers of all abilities create something beautiful with confidence.
More than just kits, we’re a thriving, global community of 250K+ stitchers. Through stitch-a-longs, tutorials, online support and retreats, we bring people together through a shared love of craft.
We’re also proud to give back in various ways, supporting community groups and charities including Cancer Research, MIND, Flourish and many others.